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How to Make a Positive Impact With B2B Email Marketing

How to Make a Positive Impact With B2B Email Marketing

Last article we discussed how IgniteInbox can rock SalesForce’s emails so that they have abundance again!  Today we are going to talk about how to make a positive impact with B2B marketing.


Nurture Don’t Spam On Your Email Subscribers

Have you ever felt nurtured after someone has spammed your inbox?  Of course not! Your email subscribers want to feel that you are giving them value for their time spent reading your emails.  Therefore you need to make them feel like you care not like you are trying to spew your products on them. One way you can do this is to not use a funnel in order to drive sales.  In fact studies are showing that it takes as much as 52% more effort to market a funneled email than if you wrote a more personalized email that made your email list feel as though they are being catered to and are not just another number in your bank account.

Do Less and Be More

Sounds like a conundrum doesn’t it?  In truth a common misconception marketers have is that the more social media channels you are on and the more messages turns into a higher conversion rate.  In truth that is not at all the case. This means posting 3 times a day on social media should be your limit. That also means keeping a ratio of 1 business post to 2 personal posts.  So how does this plug into B2B email marketing? It translates by saying that you don’t need to send an email constantly to your contacts every time you have a social media update or a new announcement.  Try to keep your emails down to twice a month if that. Once a month is more than good as well.

Short and Sweet You Aren’t Blogging!

While blog posts that are longer do better, the same principal does not apply to your emails.  People are becoming busier and depending on the age group you are targeting they are going to have more to do as times are changing.  What this means is that you need to be clear and concise with your emails. Defining your target audience with clarity will also help you captivate the ideal audience for your B2B products.   

Sturgeon’s Law Is Your Spirit Guide in Email Marketing

Can you hear the angels singing?  Believe it not Sturgeon’s Law can come in quite handy and powerful in your B2B email marketing.   What is Sturgeon’s Law? Well essentially Sturgeon’s Law states that 90 percent of everything is a bunch of bologna.  So you can use this as a spirit guide of sorts to edit your email marketing and revamp the emails to have a more alluring and vibrant message that will resonate with your email subscribers!

Don’t Forget About Your Reputation!

Check us out at InboxIgnite!  We help rejuvenate and rehabilitate your emails so that they stop being let down the tubes of the horrible spam folder.  FInd out more about how we can help restore your email reputation!


Manda Martinotti is a freelance writer. She is also an expert in the B2B email deliverability field!

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