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You’re Killing Your Own B2B Email Audience

b2b email

Let’s face it when you are hooked on an ad, and you go to a website, and upon your sign-up they ask you for information, you roll your eyes and annoyingly, fill out your name, your credit card, your pet, the last place you visited, and now they ask you to fill an ungodly long password.  It’s enough to make anyone want to yank their hair out.

If you have a lengthy sign up process, kiss your customers goodbye.  New and current customers don’t want to spend a lot of time filling out boring data entry for a website.  

In order to fix this solution you will need to cut back on making a long contact form.

Keep it short and simple it should only include a name, email, and username and password IF needed, if you don’t need a username and password requirement on your website go ahead and just leave it out.

Also leave the polls, quizzes, and surveys out studies are showing that customers are getting annoyed and they are not returning to sites who send them a bunch of surveys and quizzes.

Keep your engagement fun and inviting.  You may also want to consider attraction for B2B emails and websites. Change up your website theme every season, major holidays, and sales.  Keep your fonts modern and clean. Choose bright and vibrant colors for Summer. Keep your email templates easy to read and your fonts simple and classy.  Make sure you are also doing your best not end out the template to every client. Make each email personable! 

You can also avoid killing off your customers by investing in InboxIgnite.  We warm up your domain so that you can be worry-free about your emails never landing in your client’s inboxes.  While doing this we also restore your domain!

Author

Manda Martinotti is a freelance writer. She is also an expert in the B2B email deliverability field!

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