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B2B Email Marketing: 5 Best Promotional Channels

b2b email

B2B Email marketing requires a very delicate balance of social media, techniques, and the perfect email copy.

If you aren’t on social media, chances are no one is going to know you exist. This also means that if you don’t have a social media presence, chances are no one is subscribing to your B2B email newsletters either.

In this article, we are going to explore different promotion channels that you can use to leverage your B2B email marketing.

1. Linked-In

If you are not on this channel you are missing out! Linked-In is a giant for B2B email marketing. This is partly due to Linked-In is mostly designed to cater to B2Bs. Think of Linked-In as Facebook for B2B professionals. It’s literally like a pool of B2B professionals. Are you ready to take a swim?

2. Annual Reports

Create yearly reports of your B2B niche industry to show to your prospective clients and B2B email recipients. Then the report can be printed on paper, online, or in a video.

3. Educational Content

A must in your B2B email marketing! You need to create content that provides value and informative information to your clients

Not only does this entail that they can trust you, and your products, but it also is more likely to be shared to your prospects social media channels as well!

Review Sites

B2B’s can benefit greatly from review sites. This helps in many ways with your B2B email marketing.

For example, you can create a footer that displays that you are BBB accredited, or rated highly by another review site. Another perk of using a review site is that these sites are rising to the top in search engines. Also, due to prospects being on the lower end of sales funnel, these sites double as lead generation and authoritative growth for you b2b email marketing.

4. Scoop.it

Apps, like Tailwind, and Buffer, allow you to share content and know what you are sharing. Scoop.it is turning the social media world upside down. Scoop.it works with experts to curate content. This app also allows you to share this content with others within your industry.

5. Social Media Book Marking

Most social media pros jump right to the “ring-leaders” in social media engagement such as Facebook, Instagram, Twitter, and Pinterest to name a few. However, they often fail to look at other social media giants such as Youtube, Reddit, and Mix.com, to name a few. These social networks are quickly stealing the show when it comes to social media. Studies suggest a hot million or more people are being underlooked on these platforms that could lead to customers.

Related: https://inboxignite.com/blog/five-ways-to-avoid-poor-sales-in-b2b-email-marketing/

6. InboxIgnite

Another way to up your B2B email marketing gain is InboxIgnite. Our software helps your emails stay out of the spam folder. We also provide your email with domain warming so that we can rehabilitate your domain reputation.

Source: https://www.forbes.com/sites/forbesagencycouncil/2019/07/12/14-underused-b2b-content-promotion-channels/#6c2a53967246


Manda Martinotti is a freelance writer. She is also an expert in the B2B email deliverability field!

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