A new report shows a shocking 59 % percent of B2B businesses do not buy from email marketing campaigns!
Don’t worry there won’t be any sharks coming to get you from your B2B customer inboxes. Instead we are going to learn ways to avoid poor sales in B2B email marketing and even a way that will keep your email campaigns safe and afloat your B2B recipient’s email inbox!
The biggest struggle that all companies face when pursuing any email marketing, especially B2B email marketing, is the fine balance of keeping your techniques current, while also walking the fine line of following numerous rules.
This means you need to have a strategy that has been proven to be efficient and includes numbers on a piece of paper to work. For example you can try something like this plan:
Month One: Share wisdom of issues with your prospects
Month Two: Share tips on ways to resolve said issues to your audience
Month Three: Demonstrate why your com;any has the best product to help with the issues your audience is struggling with and provide case studies,charts, videos, etc, and any testimonials as well.
A recent study has shown that B2B businesses are not even reaching a majority of the inboxes that B2B businesses are attempting to reach. This is because they are being bombarded with so many emails from everyone they are just dump them inti the trash. Begin by sending email every other week and see how it does, then slowly add no more than three per week.
Don’t send emails with a business name. Studies show that if you are personal B2B email recipients are more likely to respond. The tip here is to use your actual name and leave your business name out of the sender area.
Increasing the right audience and being able to bring relevant information to your audience is crucial to your B2B email marketing game. Bear in mind that you need to make sure you are crafting savory emails that your targeted audience will drool over. In other words, you need to write emails for your clients and not just for your business. Here are a few things to consider:
Industry:This should be a no-brainer however, without having a target industry you don’t have a market to pitch to
Website Visitation: It’s also important to know what pages your recipient has visited on your website such as landing pages, web shops, etc.
Position in a Company: You wouldn’t order shrimp cocktail for your friends on a night out if they were vegan would you? The point here is that you need to make sure you are sending the email to the right people in the right position of a company.
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